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Black Friday: How We Turned an E-Commerce Store Achieve a ROAS of 11.89

Unless you’ve been living under a rock, you’ll know all about Black Friday, and you’ll see that it’s become a regular pre-Christmas sale for many e-commerce and physical brands. We’ve all seen the clamouring hoards climbing over each other for bargains in physical stores, and – quite rightly – that puts many people off even …

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