Google Ads match changes, how do they affect your campaigns? | Adtuo
The Internet giant is constantly updating, and a proof of this are the changes in Google Ads matching. It is of utmost importance that you know about them, since they can affect the way you create ad campaigns, as well as the words or phrases to be used.It is not something new, nor much less a reason to be surprised, since in the web environment modifications arise very frequently. For this reason, it's essential that you are up to date with this information, so that you can work your campaigns based on it.