How Apple's iOS 14 release could affect your ads and reporting | Adtuo
A few months ago we analyzed the effects that the iOS 14 update would have on online advertising, especially on Facebook's Audience Network. With iOS 14, Apple has strengthened the privacy options and users can reject the tracking of their activity between apps directly via a notification. This is queried to the user every time an app wants to access their browsing data. As the new iOS 14 is now a reality for millions of Apple devices, Facebook has communicated to advertisers a series of steps to follow to mitigate its impact on attribution and campaign effectiveness.