Advalyze
HubSpot & GDPR: Three ways of setting up the double opt-in process
With a so-called ‘double opt-in’ (DOI), website visitors give their consent to a subscription or to receiving specific information. In a first step, customers can sign up for, say, a newsletter and then receive an email confirming receipt of their email and their consent, in other words giving them double consent. This is also the [...]

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