Influencer Management and Relationships: 5 Ways to Ace It in 2022

Influencer Relationship Management: 5 Ways to Ace It. Influencer Relationship Management or IRM refers to managing your interactions with influencers. The strategy draws inspiration heavily from Customer Relationship Management (CRM) which is about managing interactions with customers. By realizing that influencers aren’t your employees but strategic partners, brands can manage their influencer relationships and marketing …

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