Pepperland Marketing
How to Use Jobs-to-be-Done to Guide Your School Website Redesign

I want people to experience what it’s like to be a part of our community.”

We need to do a better job telling our school’s story.”

Our competitor’s website looks like the Four Seasons

, while ours looks like the Four Seasons Motel.”

These are common statements made among school leaders, administrators, and board members during the early stages of a website redesign project.

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