Pepperland Marketing
How Website Traffic Is Affecting PK-12 Enrollment and How to Fix It

It’s beginning to sound like a broken record in education enrollment: numbers are down. Census data has long warned of a decline in the school-aged population, but little has been done to combat it. School enrollment under the age of 35 is at its lowest level in over 20 years. But what marketers couldn’t predict was the COVID-19 pandemic and its impact on education as a whole. These declining trends, coupled with an expected transition to online/hybrid learning, show us that the need for strategic marketing initiatives has never been greater. In fact, the National Association of Independent Schools reported a net enrollment growth of 1.7 percent over the two pandemic years. So what’s causing this plateau? In this article we’ll discuss how enrollment insights can be gleaned from an analysis of website traffic and online engagement. You’ll more learn about: